Bettman and the NHL taking a page out of the NFL's marketing book
the NFL stands out as one of the best-organized leagues globally because it prioritizes fans. NFL teams arrange various pre-game and in-game events, ensuring fans have a memorable experience.
One such fan-friendly feature is the NFL Red Zone. This broadcast shows all touchdowns and key plays from multiple games simultaneously. It's been a big hit and is likely to remain popular as the NFL continues to grow.
It seems the NHL is following suit with their own version called "Frozen Frenzy," set to test-run on ESPN 2 this year. Frozen Frenzy aims to show fans every power play, goal, and exciting moment. ESPN will debut this on October 24th when all 32 NHL teams play 11 games simultaneously, making it a potentially exciting addition.
Now, the question is whether NHL fans will embrace this idea and tune in.
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