Friedman, a long-time insider, made sure to include the necessary caveats of the situation. There's real reasoning behind Briere's insistence against a full fire sale. The former Philadelphia playoff hero spoke on 97.5 The Fanatic on June 2 about his rationale for avoiding a «fire sale» and how to maintain a strong culture during an organizational rebuild. It was his way of drawing the line between rebuilding and tanking.