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Look at the fan giveaway the Coyotes are handing out at first game in Mullett arena


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William
October 28, 2022  (6:29 PM)
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Everyone knew when the name of the ASU multi-purpose arena was announced that this would happen.

So, why not go with the flow and use it as a marketing scheme to get fans through the turnstiles? And, speaking of that, the first game at Mullett arena for the Coyotes will be a sellout.
Yes, even with their below standard locker rooms and way below attendance capacity, the game tonight should be quite entertaining.
To get fans into it, the mullet wigs and t-shirts will be given away.
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Even the local media is getting in on the fun with the giveaway tonight.
According to Coyotes said team CEO and president Xavier Gutierrez:
From day one, we have never had a question about attendance, he said. Remember, there's capacity and then there's the sellout number. We believe it's going to be full capacity 5,000, but I think people have had a difficult time wrapping their arms around this reality that comes with NHL games.

We have mandated kills of seats (blocked out seats) for NHL officials, for players families and friends, for scouts, and for broadcasting in particular, and those numbers have been significant. Many of the media here for this game are kills for seats because the press area does not seat enough. The capacity will be full. When you hear the sellout number, it will be below capacity because of the mandated kills of seats that have happened there.
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28 OCTOBRE   |   44 ANSWERS
Look at the fan giveaway the Coyotes are handing out at first game in Mullett arena

One must admit using the mullet wigs is a good marketing ploy. You agree?

Sure, but will it help the team win?920.5 %
Hey, they need to do something to draw fans in1534.1 %
The arena is named for the Mullett family, so....1125 %
Gotta get some players involved with this920.5 %
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