New Info Surfaces About NHL Boards Ads - And The News Isn't Good

The NHL and of course Commissioner Gary Bettman is over the moon with the new boards, many hockey fans are not. One issue that the NHL didn't obviously take into consideration is there's been reports of fans including a young boy having seizures due to the boards.

On top of that fans have understandably complained about the boards being visually distracting during game play. The ads are dynamic and can change rapidly during the broadcast, much to the chagrin of viewers at home like Warrington, who find�the visual�transitions�distracting when play is on.

Michael Naraine, an associate professor of sport management at Brock University in St. Catharines, Ont., said he believes these types of ads are here to stay.

"Coming out of COVID, sport organizations are looking for new revenue streams to diversify, and so dynamic ads aren't going anywhere any time soon (just like helmet decals and sweater patches)," Naraine said via�email.

Being able to rotate more ads through the same space creates the opportunity to generate more revenue, he said, adding that the impetus to use them will become stronger as the technology improves and�bugs are worked out.

In short,�not everyone is impressed with what they have seen on their screens.