As part of the NHL's efforts to become more inclusive, the Pride Tape has been around for 7 years.
Following the ban, the backlash against the regressive move towards removing warmups and pride tapes was swift.
"I'll use the tape � if I have to buy it myself, I will," Philadelphia Flyers forward Scott Laughton said on Wednesday, discussing how he would mark his team's Pride Night.
"We will send Scott and his teammates all the free Pride Tape they want," Kristopher Wells, a co-founder of Pride Tape, said in response.
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Many players, particularly Scott Laughton, who are activists and friends of the LGBT+ community, have vowed to speak out.
Laughton isn't concerned about being fined because he plans on buying the tape himself, symbolizing the inclusiveness the league emphasized until a minority of fans took issue with Pride Jerseys.
Although many players disagree with the ban, they do not plan on skirting the league's rules, unlike Laughton.
Connor McDavid and the Edmonton Oilers helped raise the profile of Pride Tape when it started being used regularly by the NHL in 2016.
For now, Laughton will continue to push back as the NHL reneges on its commitment to social issues.
"These kids don't have many professionals to look up to � and for young hockey players, there are no 'out' role models at all," its founders said. "So how can the hockey world show their support with pride? With a simple roll of tape."