The Arizona Coyotes have found their new sponsor, and it is a match made in Heaven.
The Coyotes are one of the bottom tier teams in the league that will struggle to sell out their 5,000 seat arena come the end of the year. Oh, and that arena isn't even theirs, it's Arizona State University's.
Goodwill seems to be the perfect sponsor for this struggling franchise. They are set to be partnered for multiple years, so all the way through the rebuild (if it ever ends).