BREAKING - The NHL Announces a New Jersey Provider and It's Embarrassing
The National Hockey League (NHL) has made a groundbreaking announcement in the sports merchandise industry. The league has revealed that it will be partnering with Fanatics, a renowned sports retailer, as its official jersey provider for the 2024-2025 season. This move represents a significant shift in the NHL's merchandising strategy, one that is expected to benefit the league's profits in the long run, but not the fans experience whatsoever....
Fanatics has been gradually expanding its presence in the sports apparel and merchandise industry and has emerged as a major player in recent years. Its reputation has been shatter due to their poor quality of jerseys, and misspelling of players names/numbers on them..
However, there are concerns among fans about the partnership. With Fanatics becoming the sole provider of NHL jerseys, their "F" logo will be prominently displayed on the front and back of the jerseys for the first time. This change could potentially alienate fans who prefer the traditional NHL jersey design without any additional branding.
Must read on FlyersInsider
Overall, while the partnership between the NHL and Fanatics is expected to boost the league's profits, it remains to be seen how fans will react to the new design of NHL jerseys. Nevertheless, this announcement has certainly generated a buzz in the sports merchandise industry and will be closely watched in the coming years.
The move is expected to boost sales of NHL merchandise, but also deliver a much cheaper product, fans who have purchased Fanatics jerseys in the past are aware of the awful quality of their product.
Fans have also purchased jerseys from Fanatics in the past, and they have been delivered with incorrect spelling of players names and jerseys numbers, or lopsided name patches.
«We had the opportunity to become not just the brand behind the scenes but the brand in front of the scenes,»
said Michael Rubin, the chief executive of Fanatics."This expansion of our partnership with Fanatics is a reflection of our shared commitment to innovation, performance, and serving our Players and fans,» said NHL Commissioner Gary Bettman, «Fanatics is a sports industry market leader and with its proven track-record in e-commerce and retail operations, licensed fan merchandise and performance gear. This includes the popular NHL replica jerseys and Authentic Pro performance and training products. Our Players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports.»
«This is a seminal moment in the history of Fanatics, and a testament to the hands-on, collaborative relationship with the NHL that we've built over the years,» said Fanatics CEO Michael Rubin. «In addition to our tireless commitment to super serving sports fans around the world, Fanatics has equipped athletes, coaches and team staffs with performance products across many sports for years. Everything we do as a company pushes the boundaries to create more highly engaged experiences and revolutionary products for fans, athletes, and partners, and I can't wait to see our brand on official on-ice uniforms for the first time.»
| POLL | ||
21 MARS | 70 ANSWERS BREAKING - The NHL Announces a New Jersey Provider and It's Embarrassing Are you happy with this huge announcement by the NHL? | ||
| Yes | 8 | 11.4 % |
| No way | 62 | 88.6 % |
| List of polls | ||
Latest 10 stories
