When you're having a season as disappointing as the Philadelphia Flyers are currently, having you have to find stuff positive to help you get through.
Bud Light, one of the of the Official sponsor's of the Flyers and Wells Fargo Arena sure did that. So they decided to work with the NHL to integrate a new Bud Light celebration fan cam with the Flyers colors when the Flyers score.
This is a cool idea and a little something for the fans as well gives distinction from other Arena's around the League.