The NHL has finally joined the trend of offering NFTs, digital collectibles backed by the league.
However, their entry into the market seems belated, as NFTs have lost much of their value and the NBA's Top Shot NFT venture did not fare well.
The NHL's NFTs will be provided in partnership with Upper Deck, a sports card company, using blockchain technology.
A non-fungible token is a unique digital identifier that is recorded on a blockchain, and is used to certify ownership and authenticity. It cannot be copied, substituted, or subdivided. The ownership of an NFT is recorded in the blockchain and can be transferred by the owner, allowing NFTs to be sold and traded.
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Despite the market downturn and previous cautionary tales, the NHL seems undeterred.
This delayed move further highlights the league's tendency to be slow in adapting to trends, reminiscent of a bygone era.