NHL Superstars Receive Major Sponsorship Ban in Ontario
Ontario is set to prohibit celebrity-endorsed online gambling ads starting February 2024. The Alcohol and Gaming Commission of Ontario (AGCO) aims to shield children and youth from the influence of such ads, which have drawn criticism for their prevalence during Sportsnet NHL broadcasts.
Concerns voiced by advocates, parents, and sports fans prompted this move to ensure a safer media environment. High-profile athletes like Auston Matthews, Connor McDavid, and Wayne Gretzky, who were featured in these promotions, will see their commercials barred in Ontario after February.
This step underscores Ontario's commitment to safeguarding its residents and highlights the province's dedication to responsible advertising practices.
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