BREAKING: Major Sponsor Has Dropped Hockey Canada Entirely

Nike has permanently pulled its sponsorship, with other major sponsors like Esso, Telus, and Tim Hortons likely to follow suit.

The organization's reputation has been tarnished by allegations of misconduct, cover-ups, and a culture of misogyny.

Despite executive overhauls, Hockey Canada still faces a significant public relations challenge.

Rebuilding trust and restoring its mission of promoting and making hockey accessible to Canadian children will require transparency, accountability, and a commitment to positive change.