Gary Bettman is About to Impose an Insane Schedule Change That'll Affect Each Team
The NHL has been struggling to expand its audience and attract new fans. However, Commissioner Gary Bettman may have found a solution to the league's marketing challenges. NHL insider Darren Dreger recently reported that the league is exploring new marketing strategies for the upcoming season, including a potential marketing event in which all 32 teams would play on the same weekday.
As tweeted by @NHL_Watcher, Dreger discussed this marketing strategy on Insider Trading. If implemented, it would result in 16 games being played on a single day. While this approach could generate greater interest in the NHL and attract a wider audience, it could also create scheduling conflicts for fans who may miss out on watching their preferred games due to overlapping schedules.
Dreger on Insider Trading says the NHL may be looking at new ways to market the game next year, one idea is to have a weekday where all 32 teams play, targeting early in the season for this.
One possible solution would be to feature rivalry match-ups throughout the day to make the event more exciting and engaging for fans. Whether Bettman's marketing strategy will succeed or not remains to be seen, but it is hoped that he has a solid plan in place to achieve his goals.
Source: HockeyPatrol.com
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