NHLs Digital Board Ads Make Two Players Disapear From Live TV Last Night

The league may not be receiving the kind of attention it desires from DEDs, though, if some of the heated opinions expressed on social media are any indication.

These kinds of advertisements, according to Michael Naraine, an assistant professor of sport administration at Brock University in St. Catharines, Ontario. Dynamic advertisements won't be going anywhere anytime soon (just like helmet decals and sweater patches), according to Naraine, who stated via email that sport groups trying to diversify their revenue streams after COVID are searching for other revenue sources.

He explained that the ability to cycle more advertisements across the same space gives the possibility to increase income and that the incentive to employ them will get stronger as the technology advances and flaws are ironed out.

Ah, more income�almost as if the NHL doesn't already make enough? Check out this breathtaking move from the Blackhawks vs. LA Kings game last night, in which the boards magically cause two hockey players to vanish.

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