Gary Bettman, the 71-year-old NHL commissioner, has faced criticism for his poor marketing strategies and lack of understanding of the younger generation.
His scheduling decisions, such as not aligning with off-days of other sports and late playoff game start times, have also drawn ire. Despite the dissatisfaction from hockey fans, Bettman has expressed no intentions of leaving his position.
Influencers like Kyle from the Nelk Boys and Dana White have openly criticized the NHL's marketing and Bettman's reluctance to collaborate. White, in particular, called out the NHL for being out of touch with the younger generation and highlighted the stark difference in viewership compared to other entertainment options without holding back whatsoever.