As we head into the postseason, the Lehigh Valley Phantoms are looking to grow the game in a different way.
Instead of going down the usual route of working with locals in the community and engaging them on a local level, they have decided to take their campaign national.
For the Pocono race this weekend, the team will sponsor an Xfinity Nascar team.
There will be a Lehigh Valley sponsorship at this weekend's Nascar Xfinity race between Sam Hunt Racing and Corey Heim's #24 Toyota Supra.
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FYI Nascar Fans:
If you want to catch the #24 Phantoms Toyota in action this weekend, Xfinity Series practice begins on Friday at 3:35pm ET. Heim will then qualify the car on Friday at 4:05pm ET, with the race slated to begin at 5:30pm ET on Saturday evening.
The event is "Explore The Pocono Mountains 225 At Pocono Raceway". For the fourth consecutive time, an American Hockey League (AHL) team has taken on the role of sponsoring a Nascar team. The AHL team has had its logo appear on a variety of cars in previous years, making this partnership a well-established tradition.